01 / Discovery
40%1
used online search
when researching care
Give discovery
a destination.
Show families what makes your home special, with a clear invitation to get in touch.
Specialist websites for UK care homes
Care home websites.
A better first impression.
Choose five-page Website Express, ten-page Website Pro or bespoke Website Signature. Thoughtful care home websites for individual homes and groups, with a clear scope and a more considered first impression.
From £1,199 + VAT · Own your website · No compulsory monthly fees
Real design. Illustrative care-home demonstration.
Built around care.
Residential care
Nursing care
Dementia care
Care home groups
The business case for a better website
Before they call,
give them confidence.
Give families more than pages to browse. Give them a clear picture of your care, reasons to feel reassured and a simple way to start a conversation.
Give discovery
02 / Clarity
97%1
said arranging care
was difficult
Turn questions
into clarity.
Explain your care, daily life and next steps so families can find the answers they need.
03 / Reputation
30%1
cited reputation in
their final decision
Make your
strengths visible.
Show your people, approved imagery, verified feedback and relevant inspection information.
04 / Readiness
47%1
began searching because
care needs had increased
Be ready when
care needs change.
Keep services and contact details clear and current, whenever a family starts looking.
Great care deserves to be understood. A thoughtful website helps families move from a first look to a more informed conversation.
See what a better website could be worth1
Care England / Log my Care research, published 29 April 2026. Survey of 1,000 people arranging family care across older people’s services, working-age adult support and home care. Findings cover multiple care settings; they are not care-home-only figures or measured website returns. The website implications above are our interpretation. Read the research ↗
Your care deserves a better window
The quality inside.
Reflected online.
Families arrive with questions. Your website should make it easy to understand your care, picture daily life and take the next step.
We combine thoughtful design with clear service information and simple enquiry journeys. So your website feels as considered as the welcome you want to give.
See what your next website could be
A little less ordinary.
A lot more you.
Explore seven care-home website demonstrations. Three Express designs, three Pro designs and our complete Signature example.
01 / WEBSITE EXPRESS
Meadow & Fern
Five pages. A warm, straightforward introduction.
02 / WEBSITE PRO
Alder & Bloom
Ten pages. A richer story, beautifully told.
Illustrative designs, not client projects. Photography and care-home identities in the demos are illustrative.
A website, without the uncertainty
One home or a whole group.
A website that fits.
Choose a focused Express website, a fuller Pro website or our most comprehensive Website Signature package for individual homes and care groups. Clear scope, one-off website pricing and no compulsory monthly fees.
Simple. Focused. Ready to launch.
Website Express
An impressive online presence with a compact scope and a straightforward launch.
£1,199 one-off
Excluding VAT · No compulsory monthly fees
- Five professionally designed pages
- Mobile-ready design and sharp visuals
- Clear care-home messaging and navigation
- Enquiry form and complete handover
5 pages
Target: 4 working days*
Optional Website Care £79/month, excluding VAT.
Recommended for established care homes
Website Pro
A fuller picture of your home, with room for the details that build confidence.
£1,790 one-off
Excluding VAT · No compulsory monthly fees
- Ten professionally designed pages
- Premium, responsive presentation
- Foundational SEO and GA4 setup
- More space for services, facilities and proof
10 pages
Target: 7 working days*
Optional Website Care £79/month, excluding VAT.
Optional enhancements
Your website first.
The right extras next.
Choose only what helps your home. Add specialist support at launch or later, with a clear quote before you commit.
One-off project
Photography & video
Let families see what makes your home special.
Explore this add-on ↗One-off setup or monthly support
SEO & Google visibility
Give the right local searches a clearer route to your home.
Explore this add-on ↗One-off setup or monthly management
Email marketing & automation
Make thoughtful follow-up easier to keep on top of.
Explore this add-on ↗*Target timelines start after all required content, access and approvals are received. Scope and timing are confirmed before payment.
Most comprehensive / For individual care homes & care groups
Website Signature
Exceptional care.
Remarkably presented.
A bespoke care website with professional branding, local visibility, review strategy and email automation. One coordinated package, built around your home.
Up to 20 pages in totalIndividual homes & groupsBespoke design & branding
Explore Evermere House, our complete 20-page illustrative care-home website. Opens in a new tab.
01 / INCLUDED
Bespoke website design
Up to 20 planned pages, distinctive layouts, polished mobile design and clear journeys from exploring care to arranging a visit.
02 / INCLUDED
Brand strategy & visual identity
Discovery, brand audit and competitor research. Positioning, logo, colours, typography and a concise brand guide, applied to your website.
03 / INCLUDED
Google Business Profile
An initial profile audit, agreed improvements and team handover. Locations and profile numbers are confirmed in your quotation.
04 / INCLUDED
A practical review strategy
A review process, reusable request templates, links or QR materials, response guidance and a practical session with your team.
05 / INCLUDED
Email & enquiry automation
Systems assessment, branded templates and copy, plus configuration and testing of your agreed initial workflows.
06 / INCLUDED
A considered launch & handover
Enquiry forms, SEO foundations, consent-aware GA4 setup, testing and staff guidance. Home-specific journeys where required.
A clear scope from the start. Up to 20 pages in total, including all location pages. Your quotation confirms the branding, locations, Google profiles and initial automations included. Keep and refine your established identity, or agree a full rebrand. Third-party subscriptions, advanced integrations, on-site photography and video, and ongoing marketing management are quoted separately. Delivery is agreed after discovery.
Three ways to make a stronger first impression
Find the website that feels right for your home.
Express keeps your website focused. Pro gives one home more room to tell its story. Signature brings bespoke website design, branding and practical enquiry support together.
Swipe to compare all three packages. Feature names stay in view.
| At a glanceYour website, your next step.Clear scope. Transparent pricing. | Simple. Focused.Website Express£1,199One-off · Excluding VAT | For established care homesWebsite Pro£1,790One-off · Excluding VAT | Most comprehensiveWebsite SignatureFrom £3,995One-off · Excluding VAT |
|---|---|---|---|
| Your website | |||
| Best suited to | One care home | One home, with more to show | Individual care homes and care groups seeking a premium service |
| Website pages | 5 pages | 10 pages | Up to 20 in total, including location pages |
| Design & personalisation | Professionally designed, mobile-ready | Premium, responsive presentation | Bespoke layouts, refined visual direction and tailored family journeys |
| Care-home profiles | One home | One home | Individual home or agreed locations within one website |
| Enquiry forms | Included | Included | Included, with home-specific routing where required |
| SEO foundations | Not included | Included | Included, with location-specific foundations where required |
| GA4 setup | Not included | Included | Included, with appropriate consent settings |
| Brand & visibility | |||
| Brand development | Existing brand applied; brand development available as an add-on | Existing brand applied; brand development available as an add-on | Brand strategy, new or refined logo, visual identity and brand guide |
| Google Business Profile | Available as an add-on | Available as an add-on | Initial audit, agreed optimisation and handover included |
| Review collection | Available as an add-on | Available as an add-on | Strategy, templates, links or QR materials and team guidance included |
| Email automation | Available as an add-on | Available as an add-on | Systems assessment, branded templates and agreed initial workflows included |
| Systems integration | Quoted separately | Quoted separately | Compatible existing tools assessed; advanced integrations quoted separately |
| Imagery | Sharp website visuals | Premium website presentation | Professional selection, art direction, cropping and optimisation |
| On-site photography & video | Available as an add-on | Available as an add-on | Available as an add-on |
| Group features & support | |||
| Location directory & map | Not included | Not included | Included where required within agreed website scope |
| Group careers & multi-home structure | Not included | Not included | Included where required within the 20-page allowance |
| Launch & handover | Included | Included | Included, plus guidance for the agreed branding and automation setup |
| Delivery target | 4 working days* | 7 working days* | Agreed following discovery and scope |
| Ongoing services | Optional Website Care £79/month | Optional Website Care £79/month | Hosting, care and ongoing marketing agreed separately |
| Explore your options | Explore Express ↗ | Explore Pro ↗ | Discuss Signature ↗ |
*Express and Pro target timelines start once all required content, access and approvals are received. Signature timing is agreed after discovery. All prices exclude VAT where applicable. No compulsory monthly maintenance subscription. Google profile work is subject to eligibility, access and provider verification. Additional scope, third-party software and ongoing services are confirmed before you commit.
Make the next step easier
From hard to navigate.
To easy to imagine.
An illustrative design comparison: clearer services, more breathing space and an obvious next step. No invented performance statistics.
ILLUSTRATIVE “BEFORE”
Example Care Home
Welcome to our website
Please browse our pages to find out more about our home and the services available.
Information & updates
For enquiries please contact the office.
A MORE CONSIDERED FIRST IMPRESSION
A straightforward way forward
Less complication.
More momentum.
01
A clear brief
Tell us about your home, your services and what the website needs to achieve.
02
Make it yours
We shape the design around your approved content, images and identity.
03
Review together
Check the pages, confirm the details and test the enquiry journey.
04
Launch with confidence
We complete launch checks and hand over your finished website.
Keep things looked after
Your website. Your choice.
Own your website outright, with no compulsory subscription. Add Website Care if you’d like us to handle hosting, SSL, backups, security checks, updates and up to one hour of minor edits each month.
£79/month
Optional · Excluding VAT
A strong website is the beginning
Ready to be
found more often?
Add a consistent programme of relevant content, SEO and conversion improvements when your business is ready for ongoing growth.
From £799/month
Growth Engine · Excluding VAT
£0 upfront website build fee. A 12-month initial agreement, with clear scope and monthly reporting.
The useful details
Good questions.
Clear answers.
Can we buy a website without a monthly plan?
Yes. Website Express, Website Pro and Website Signature are one-off website projects. Your website becomes yours on full payment. Ongoing hosting, care and marketing are agreed separately, and your domain remains yours.
How quickly can our website launch?
Express targets four working days and Pro seven, once all required content, images, access and approvals have been received. Website Signature timing is agreed after discovery, reflecting its branding, design and automation scope. We confirm your schedule before payment.
Are the demo websites real care homes?
They are complete, working design demonstrations with fictional identities and illustrative photography. They show the design experience, not client results or real care availability.
Can you help us grow after launch?
Yes. Growth Engine and Growth Plus combine a website with ongoing content, SEO and conversion work under a 12-month initial agreement. Other marketing services are available through a tailored proposal.
Let’s make a better first impression
Your next website
starts with a conversation.
Tell us about your care home. We’ll help you choose a clear, practical next step.