Specialist care home websites · Clear prices. A considered launch.
← All add-ons

One-off setup or monthly management

Email marketing & automation

Help your team acknowledge enquiries, keep useful conversations moving and give families a clear next step without relying on memory alone.

Quoted to your agreed scope. Optional alongside Express or Pro, or after launch.

Add to my website enquiry ↗

One-off project

Email setup & enquiry follow-up

A defined set of templates and workflows connected to your approved enquiry process.

  • Branded email templates and a map of the follow-up journey
  • Enquiry acknowledgements, internal alerts and lead categories
  • Agreed follow-up sequences and tour reminders where your systems support them
  • Testing, access handover and a clear guide for your team

Optional monthly support

Monthly email management

Regular campaigns and careful improvements for an appropriate, permission-based audience.

  • A campaign calendar and an agreed number of emails each month
  • Newsletter copy and design using approved information
  • Audience segments, follow-up improvements and content testing
  • Reporting on delivery, engagement and tracked enquiries where available

Agree the details before you commit.

We agree the lawful contact approach, audience permissions, suppression lists and unsubscribe process before marketing begins.

Service messages and marketing are planned separately. We do not assume an enquiry is permission for ongoing marketing.

Software subscriptions, data migration and complex integrations are quoted separately. Purchased lists and bulk cold outreach are not part of the standard offer.

Tour reminders and re-engagement journeys depend on your booking tools, data quality and agreed permissions.

Any software, advertising spend or specialist supplier costs are confirmed separately. No rankings, enquiry volumes or occupancy outcomes are guaranteed.

Discuss this add-on ↗

Let’s talk about your website

Three design directions · 5 pages each

Website Express live demos.

Three design directions · 10 pages each

Website Pro live demos.