Website Signature

We start by understanding your care home, your audience and what makes your care distinctive. The result is a stronger, more consistent first impression for families, applied throughout your new website.

• A discovery session covering your values, services, audience and ambitions.
• An audit of your current brand, website and visual presentation.
• Research into relevant competitors and opportunities to stand out.
• Recommendations for positioning, brand personality and key messages.
• A new logo or a professional refinement of your existing logo.
• A coordinated colour palette and typography.
• A consistent direction for imagery and visual presentation.
• A concise brand guide, usable logo files and application across the website.

Already have a brand you love? We can retain and refine it. A full rebrand is available within the agreed package scope, without making a new identity compulsory.

We review the existing profile and implement relevant agreed improvements, so your local presence supports the new website and branding.

• An initial audit of the existing Google Business Profile.
• Review of business details, categories, services and descriptions.
• Review of profile images, website links and useful next steps.
• Recommendations and implementation of relevant improvements.
• Alignment with your approved branding and new website.
• Support creating a profile where appropriate, subject to eligibility and provider verification.
• Practical handover guidance to help your team keep the profile accurate and useful.
• An agreed number of profiles and locations recorded in your quotation.

This is an initial optimisation service. Verification decisions are made by Google. Ongoing profile management is available through the existing add-on arrangements; unlimited location management is not included.

We look at how feedback is requested today, identify missed opportunities and remove unnecessary friction. Your team receives a practical process they can continue using after launch.

• A review of your current approach to requesting and collecting feedback.
• Identification of missed opportunities and points of friction.
• Recommendations for suitable moments and channels to request honest reviews.
• A practical review request process for the relevant team.
• Reusable request wording and templates.
• Suitable review links or QR materials where useful.
• Guidance for team members on when and how to ask for feedback.
• Guidance on professional responses and monitoring progress after launch.

The aim is genuine feedback from real experiences. We do not guarantee a star rating or a number of reviews, or promise the removal of legitimate negative feedback. Ongoing reputation management is a separate service.

We assess your email, enquiry and CRM systems, understand the way enquiries move through your team, and agree a useful initial set of workflows. We work with suitable existing systems where possible and recommend an alternative when the current setup cannot support the agreed requirements.

• An assessment of existing email, enquiry and CRM systems.
• A review of how enquiries arrive and how your team follows them up.
• Identification and agreement of useful initial automation opportunities.
• Branded email templates and copy for the agreed workflows.
• Configuration and testing of those workflows.
• Practical handover and guidance on use and maintenance.

Possible workflows, agreed around your systems:

The included service is the agreed initial setup. Visit workflows depend on system support. Third-party software subscriptions and advanced or separately scoped integrations are additional. Ongoing campaigns and marketing management follow the existing add-on arrangements.